With over 40 years’ experience in the team behind Immotion, the content is being continuously developed and utilising home-grown talent, driving innovation and technology within the UK. The virtual escape takes racers on an adventure across the Rocky Mountains, rolling rivers and hot lava, leading them to new discoveries.įrom diving underwater, taking a mission in to space, riding a ghost train or exploring a dragon filled fantasy island, the immersive experiences offered by Immotion provide an experience for anyone at any age. Immotion have created The Great Lego Race, an experience that engages all the senses combining sight, sound and motion. The second such instalment after their initial debut at Legoland in Boston in early June. The future is bright for the Manchester based company, last month announcing a second instalment of their state of the art experience pods at Merlin Entertainments’ owned Legoland Discovery Centre in Manchester. Ownership of dedicated VR headsets alone are set to hit 3 million at the same time, with an additional 12 million smartphone devices being utilised for VR experiences. Within the UK, the virtual reality market is expected to grow at a faster rate than any other entertainment and media industry in EMEA, with PWC forecasting a value of £801mil by 2021.
In addition, the four key channels to market allow multiple avenues for opportunity with sales, partnership, turnkey and commercial entertainment solutions available.Īt the time of their IPO, Immotion announced a market cap of £23mil, however since their 12 July listing, the share price has skyrocketed by ~40% and now sits at 14.5p (as of 7 August 2018), with an estimated market cap of £28.2mil. With an experienced management team in place, it is evident that Immotion’s offering of a full-service business model ticks every box with manufacturing, content development and performance analysis all managed from one central source. Whilst content is powering the global VR market, Immotion’s unique offering will be an integral part to the company’s success. However, it’s Immotion’s cutting edge fully immersive experiences that are redefining the classic gaming arcades and bringing people back out of their home, driving footfall to shopping centres and giving life back to family entertainment centres. The VR and AR market in recent years has seen exponential growth in gaming and retail space, and in more recent times, with training and education. An oversubscribed placing prior to IPO gave promise to the company and reiterated the demand from the retail investor market for access to early stage companies in the flourishing tech sector. There was much hype in the lead up to the much-anticipated IPO of Immotion Group, and now post their July 12 listing, there is still a buzz with their positive performance one month on.
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